Scope
This Privacy Policy explains how New Blue Health collects, uses, shares, and protects information when you use our website, mobile application, or telehealth coordination services. It applies to all visitors, patients, and users of our platform.
OLA facilitates the clinical platform and workflow. Care is provided by independent licensed medical groups and clinicians. New Blue Health is the technology and administrative platform and is not the treating medical provider.
New Blue Health is a DBA/trade name owned and operated by YEP TOTAL NUTRITION, INC.. References to "New Blue Health," "we," "us," or "our" mean YEP TOTAL NUTRITION, INC., doing business as New Blue Health.
PHI vs Non-PHI
When facilitating telehealth services, we handle Protected Health Information (PHI) under HIPAA as a Business Associate for purposes of treatment, payment, and healthcare operations. Non-PHI data (marketing preferences, device data and counts of where orders come from) is governed by this Policy.
Information We Collect
We collect account information (name, email, date of birth), contact details, health history provided during intake, device and browser data, essential cookies and a first-party source cookie, and payment information (processed securely by third-party processors). We don't use third-party analytics or advertising pixels.
Analytics and Tracking
We don't use Google Analytics, advertising pixels or other third-party analytics on our website, and we don't share browsing or health information with advertising platforms.
Source cookie. If you arrive from a link with campaign tags or from another website, our server sets a first-party cookie for up to 30 days. It holds only the link's campaign source, medium and name, and the name of the referring website (for example, google.com). If you place an order, we save those values with it so we can count which sources lead to orders. Our reports show counts only. The cookie holds no health information, isn't shared with advertising platforms, and isn't set when your browser sends a Global Privacy Control signal.
How We Use Your Information
We use collected information to provide and coordinate telehealth services, schedule visits with licensed clinicians, process payments, prevent fraud, comply with applicable law and professional licensing requirements, and send transactional communications. Marketing communications are only sent with your explicit consent.
Sharing of Information
We share information with the clinical platform OLA facilitates, independent licensed medical groups and clinicians, licensed compounding pharmacies, payment processors, and vendors operating under Business Associate Agreements. We do not sell PHI. For California residents exercising CCPA rights, see our Do Not Sell page.
All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.
Text messages
Optional visit and account texts are described in the SMS Terms.
Your Rights
You have the right to access, correct, or delete your account information. You may opt out of marketing communications at any time. For rights specific to your Protected Health Information, please see our HIPAA Notice of Privacy Practices.
Security & Retention
We implement administrative, technical, and physical safeguards consistent with HIPAA and industry standards. Information is retained as required by law, professional licensing obligations, and legitimate business needs.
Contact
For privacy questions or to exercise your rights, contact New Blue Health:
New Blue Health
900 S Miami Ave., Miami, FL 33130
Privacy/legal email: admin@newbluehealth.com
This is New Blue Health's business address. It is not an OLA address and not a clinic address.